Prints are not random — many are inspired by nature (leaves, flowers, organic textures) or geometry (grids, checks, lines, abstract shapes).

The design process involves selecting motifs, colour schemes, repeat patterns, scale etc.

• Inspiration sources: nature (gardens, woods, skies), architecture (grids, lines, tessellations), art & traditions (tile work, indigenous patterns).

• Design elements:

  • Motif / theme (what the print is about).

  • Colour palette: natural vs artificial, contrast, harmony.

  • Scale: how large or small the motifs are. Impacts how visible / bold the print looks.

  • Repeat & placement: all-over print, block prints, pockets etc.
    

• Production & material concerns: how fabric type, printing method affect colour sharpness, comfort etc.

Prints carry stories: wear consciously. Understanding what goes into designing prints can help customers appreciate their clothes more and take better care of them.